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One of our biggest challenges is making the service known. The problem is real estate is a low frequency category. When you are searching, you care a lot, when
by freyfogle 12y ago
One of our biggest challenges is making the service known. The problem is real estate is a low frequency category. When you are searching, you care a lot, when you aren't you couldn't care less. As a result, even if we do a great job, once you find a place you gone.
We've been doing it for many years and have tried many things, but if anyone has further suggestions always happy to learn.
- MrBuddyCasino 12y agoI imagine, real estate keywords are probably very expensive. Also, I have an ad blocker. In cities like Munich, speed is very important - is your search real-time or at least near rt? If so, I'd advertise that. I need to be sure I'm not missing any offerings, and that they aren't slower to show than when going to the 'real' site.
- freyfogle 12y agoHa! Unfortunately nothing about the real estate industry is real time. We do the best we can and push our partners to do the same. Over the years it is getting better, but it is not close to what consumers want. That said, speed is a much bigger issue in some markets (rentals in cities like Munich) and much less in others (buying a house out in a village).