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I know that theory, but I suspect it doesn't apply to these faux personal messages. For example you might get a coupon from some company because of your birthda
by andreasvc 12y ago
I know that theory, but I suspect it doesn't apply to these faux personal messages. For example you might get a coupon from some company because of your birthday, and the goal is clearly to get you to use that coupon within, say, two weeks. The handwriting is thus intended as a nudge towards immediate action as opposed to mass media advertisements which prime you for brand recognition.
- runarberg 12y agoWell you are more likely to read a seemingly handwritten letter then a printed one. That alone will expose a greater proportion to the content, where they'll be primed to certain keywords more likely to be picked up at a later through a mass broadcasted medium. And by that time, perhaps they'll relate that keyword to some personalized source, hence, a greater effect. You know, just like coupons relate a sense of favor to keywords/logos and therefor have a greater effect on persuasive power of a given proportion of the population.