4 ms·

Or just piss off a lot of people for wasting their time. Everybody assumes if i see your advert I'm going to buy your product regardless how i run into it that

by Fuxy 12y ago

Or just piss off a lot of people for wasting their time. Everybody assumes if i see your advert I'm going to buy your product regardless how i run into it that's just plain not true. It may actually have the opposite effect I'll remember it for wasting my time and avoid that annoying company that is spending way too much on advertizing instead of doing something useful with it.

runarberg 12y ago
This is not how advertisements work. You're not "persuaded" by a single ad. Rather you are primed into believing it. A few days (or even hours) after you've seen an ad, you forget the source, but the content remains in your memory. The next time you see similar content, it will be more likely to stick. This goes on a few iterations, and pretty soon, out of a given population, the average individual is more likely to behave as suggested by the advertisement. What you thing during the advertisement is only secondary.
- andreasvc 12y ago
  I know that theory, but I suspect it doesn't apply to these faux personal messages. For example you might get a coupon from some company because of your birthday, and the goal is clearly to get you to use that coupon within, say, two weeks. The handwriting is thus intended as a nudge towards immediate action as opposed to mass media advertisements which prime you for brand recognition.
  - runarberg 12y ago
    Well you are more likely to read a seemingly handwritten letter then a printed one. That alone will expose a greater proportion to the content, where they'll be primed to certain keywords more likely to be picked up at a later through a mass broadcasted medium. And by that time, perhaps they'll relate that keyword to some personalized source, hence, a greater effect. You know, just like coupons relate a sense of favor to keywords/logos and therefor have a greater effect on persuasive power of a given proportion of the population.

by Fuxy 12y ago

runarberg 12y ago

This is not how advertisements work. You're not "persuaded" by a single ad. Rather you are primed into believing it. A few days (or even hours) after you've seen an ad, you forget the source, but the content remains in your memory. The next time you see similar content, it will be more likely to stick. This goes on a few iterations, and pretty soon, out of a given population, the average individual is more likely to behave as suggested by the advertisement. What you thing during the advertisement is only secondary.

andreasvc 12y ago
I know that theory, but I suspect it doesn't apply to these faux personal messages. For example you might get a coupon from some company because of your birthday, and the goal is clearly to get you to use that coupon within, say, two weeks. The handwriting is thus intended as a nudge towards immediate action as opposed to mass media advertisements which prime you for brand recognition.
- runarberg 12y ago
  Well you are more likely to read a seemingly handwritten letter then a printed one. That alone will expose a greater proportion to the content, where they'll be primed to certain keywords more likely to be picked up at a later through a mass broadcasted medium. And by that time, perhaps they'll relate that keyword to some personalized source, hence, a greater effect. You know, just like coupons relate a sense of favor to keywords/logos and therefor have a greater effect on persuasive power of a given proportion of the population.