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It sounds like you don't like that the email is part of the company's marketing. But wouldn't it be crazy if they sent such an email without making it part of t
by hywel 12y ago
It sounds like you don't like that the email is part of the company's marketing. But wouldn't it be crazy if they sent such an email without making it part of their marketing?
Also, there is differentiation, and explanation of why that's valuable.
"We're designed to help improve your'e company's performance in the critical area of XYZ. The ROI on doing that is enormous."
Yes, any competitor could have sent such an email outlining their USP / positioning. But most of them won't, and that's what makes this an excellent example.
- TeMPOraL 12y agoNo, I get that the e-mail is part of company's marketing. But I don't like that marketing. The e-mail is pretty much empty of content. > Yes, any competitor could have sent such an email outlining their USP / positioning. But most of them won't, and that's what makes this an excellent example. Sure. The act of sending that e-mail is a plus for the company. Still, you could replace their company name with any of their competitors and get an equally valid e-mail - which suggests that there isn't much more than buzzwords in it.