the ad model might not scale for apps like word processors or spreadsheets, but it will scale for other information work. we are creating an event network, and

the ad model might not scale for apps like word processors or spreadsheets, but it will scale for other information work. we are creating an event network, and there are more than enough event marketers out there that need help when it comes to getting the word out, and there are even more users that don't use the calendars they have because they are hard to keep in sync with what everyone else is doing. i would suspect that there are plenty of information worker apps that have yet to be revealed, just look at where money changes hands based on a known process, or product shipments. an architect might actually find it usefully to have all of the worlds building materials organized, and material suppliers would be more that willing to pay to organize that info, if it meant that an architect might select that material for a new office building or subdivision. There are plenty of Pro2Pro or Pro2Consumer application touch points that have yet to be explored. You should read about MITs Fab Lab project and vision.