> Perhaps they think there is or will be a market selling pay-per-view, at which they can make more money, than selling to all-you-can-watch subscription servic

> Perhaps they think there is or will be a market selling pay-per-view, at which they can make more money, than selling to all-you-can-watch subscription services. I think what he/she meant was that PPV (for example) doesn't address the whole market whereas access to Netflix is pretty ubiquitous and does address the whole market. It also creates a nearly efficient market in that the consumer gets to decide how much they are willing to pay for content - not the distributor (which is the current case of Time Warner, Comcast, etc).