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Fair. I want people to download and not think immediately about price. It's not cheap. I see your point and you might be right. But it's not an entirely uncommo
by hemancuso 12y ago
Fair. I want people to download and not think immediately about price. It's not cheap. I see your point and you might be right. But it's not an entirely uncommon/bad pattern. I had a/b tested it a while back.
- CPAhem 12y agoLooks like a nice product, but $50 for a single user is quite steep, IMHO.
- hemancuso 12y agoWhat would you pay?
- computer 12y agoI'd like to note that an a/b-test saying it's more profitable doesn't mean you should automatically follow it. A random example: The people who don't download your software because they can't find the price might think very negatively about your product.
- baddox 12y ago> A random example: The people who don't download your software because they can't find the price might think very negatively about your product. If that doesn't hurt your profit, shouldn't you still do it?
- Someone 12y agoBut how do you measure that it doesn't hurt your profit? Conversion rate may go up, but if those not buying because they felt lured with a lower price, through negative mouth-to-mouth advertising, make fewer new potential customers visit your site in a few months time, profit could eventually go down.
- hemancuso 12y agoNegative mouth to mouth because you had to go to the store to see the price options? There are two, fwiw. Lots of people pick the lifetime upgrade option.