Amazon also has also created a number of "private label" brands for furniture, tools and other items, such as Pizon, Strathwood, and Denali. http://www.amazons

Amazon also has also created a number of "private label" brands for furniture, tools and other items, such as Pizon, Strathwood, and Denali. http://www.amazonstrategies.com/2009/06/holy-private-labels-batman-pinzon-is-not-alone.html http://www.amazonstrategies.com/2009/06/holy-private-labels-... According to that article, these 4 brands offer about 1200 items. Smart move -- like Kirkland at Costco. Keeps them highly price-competitive.