Job postings communicate, implicitly and/or explicitly, information about the job and the company both. The companies that do this best recognize this mixed goa

Job postings communicate, implicitly and/or explicitly, information about the job and the company both. The companies that do this best recognize this mixed goal of advertisement and information source. The first posting accomplished the latter, and the second the former. If one doesn't appreciate the comedy then perhaps they are not the kind of cultural fit that the company seeks. That matters too, particularly for length of tenure. Apple doesn't have to play by the same rules though. They are a known-quantity, and you'll probably not see anything in the job posting that dramatically impacts your perception of the company as a whole. Statement of Credibility: Worked at CareerBuilder for several years doing much analysis on posting and job seeker behavior, and wrote a dissertation on factors that *induce responses to job postings.