<blockquote>But if an upstart wanted to offer "free" broadband subsidized by sponsoring sites -- for example, a service offering 6Mbps to paying sponsor website

<blockquote>But if an upstart wanted to offer "free" broadband subsidized by sponsoring sites -- for example, a service offering 6Mbps to paying sponsor websites, 128Kbps to everyone else -- that'd be unfair discrimination, until sufficient lobbying/donations occur to get a favorable FCC ruling.</blockquote> <p>Maybe we are missing out on that. But we're preventing Comcast from throttling the bandwidth on Youtube because they'd rather you buy the cable package. And given how few ISPs there are in this country, and how many businesses they're in, that's a pretty big danger already.</p> <blockquote>each such new rule on broadband providers brings closer the day the FCC adds content-censorship rules to internet communications</blockquote> <p>Does it really? It sounds more like the FCC is saying to the ISPs "what people do with their internet connections is none of your business." With the exception of the bit about copyright enforcement, of course. Which is a pretty big exception.</p>