This isn't serious journalism. It's just passing on an idea worth trying. Terry McBride from Nettwerk talked about this at a music conference I was at, and wh

This isn't serious journalism. It's just passing on an idea worth trying. Terry McBride from Nettwerk talked about this at a music conference I was at, and while I didn't write down the exact numbers, I think these are correct. Since the experience will be different for everyone, it doesn't really matter. Someone else in the comments (#80) said this technique has already pushed them from 5-10 CDs to 150 CDs per show.