I recently found out that the majority of photos in an IKEA catalogue are in fact completely and entirely CG. Makes perfect sense of course, and the fact that t

I recently found out that the majority of photos in an IKEA catalogue are in fact completely and entirely CG. Makes perfect sense of course, and the fact that they're doing it is entirely unsurprising. What did surprise me was the quality of the renderings, according to this article, not even their own QA department can tell the difference between their photos and renderings any more: http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/building_3d_with_ikea http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpe... (so they put their photographers on a 3D modelling course, and the 3D modellers on a photography course, to blur the distinction even further--really cool article, IMO).