I wonder if this, or a variation of this method, could work with a product that the customer was not used to it's price/value. Almost everyone expects the price

I wonder if this, or a variation of this method, could work with a product that the customer was not used to it's price/value. Almost everyone expects the price of a cd to be in the $10-$25 range, but what about something that it's value is completely relative to the customer's attraction to it, and his knowledge/expertise on the subject, e.g. a painting or maybe a consumer electronic device? (I suspect the need to create an emotional attachment plays a vital part in succeeding with this)