It seems like a cheap shot, but it has to be said: I'm having trouble seeing what this provides that iMessage doesn't provide already: - Text, check. - Pictur

It seems like a cheap shot, but it has to be said: I'm having trouble seeing what this provides that iMessage doesn't provide already: - Text, check. - Pictures and videos, check. - Group messaging, check. - Voice messaging, check. It sounds like they recreated the iMessage core features, other than the ability to fall back to SMS for text. I wonder about privacy protection. Maybe there are some other bells and whistles on top?