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If Aviary owns any patents in the photo-editing realm, those alone were worth the acquisition to Adobe. Aviary has active partnerships with Yahoo! Mail and othe
by ninavizz 12y ago
If Aviary owns any patents in the photo-editing realm, those alone were worth the acquisition to Adobe. Aviary has active partnerships with Yahoo! Mail and others, as their primary built-in photo-editing default utility. The second part of the win for Adobe, is they can now slather the Adobe brand, all over where the Aviary brand is now prominent, in those partnerships. That's what matters to the money folks.