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Google once again takes information from your web page and puts it on their search results page. How will this affect click-throughs? I can see how it might hel
by geargrinder 12y ago
Google once again takes information from your web page and puts it on their search results page. How will this affect click-throughs? I can see how it might help with traffic sent from SERPS as your site might seem more authoritative.
- camillomiller 12y agoI really hate the way they market this changes as improvements for the users. This is meant to improve just one thing: the time you spend on a serp, where Google's directly owned advertising slots are. Authorship was actually good for the user, but it was not for their ads, because it actually improve CTR. No surprise they decided to kill it. Plus, they're gathering information people (or people made systems) spent time organizing and writing. Don't tell me that you can just opt out of Google (as I see mentioned in one other comment) because that's ridiculous. If you're not there you don't exist. Unless you're selling shady products/services on the deep web, you need to be indexed by Google. That's the biggest monopoly nobody's really enquiring about, and I keep wondering why.