I think your main problem is one you yourself have mentioned. Sign Up and Find Out What's Going On I have no idea what it's about or why I should sign up. Th

I think your main problem is one you yourself have mentioned. Sign Up and Find Out What's Going On I have no idea what it's about or why I should sign up. The most important part of any site is the WIIFM factor: tell your consumers what is in it for them to sign up.