I think you're making an analogous comparison, which is not necessarily the right one. Aviary needs to compete not on features so much as audience. If Aviary

I think you're making an analogous comparison, which is not necessarily the right one. Aviary needs to compete not on features so much as audience. If Aviary can do 80% of what Adobe does for some % of users and it convinces those users to eschew their CC subscription, they are a competitor. In other words, it's less the product and more the people.