I'm not sure I agree with "Aviary was the main, visible competition to Adobe." Yes, Aviary offers image editing apps for mobile, but that's a very competitive m

I'm not sure I agree with "Aviary was the main, visible competition to Adobe." Yes, Aviary offers image editing apps for mobile, but that's a very competitive market. There are lots of image-editing and image-sharing apps for mobile. Aviary's special sauce is something I don't think Adobe even has: a way for developers to quickly add a photo editor to their app or website (i.e. a photo editor SDK).