Narratives. Stories. Parables. Why are we all drawn to these? It kind of weird, isn't it? I've learned that an audience tends to have about a 10 minute attenti

Narratives. Stories. Parables. Why are we all drawn to these? It kind of weird, isn't it? I've learned that an audience tends to have about a 10 minute attention span. To snap people out of drifting off, just tell a quick story, and you reset your audience's attention span for another 10 minutes. What is it about narratives, stories, and parables that intrigue us?