Netflix has definitely got their ROI from free marketing alone. How many articles have you read about this from Wired, Washingtonpost, NYTimes, etc in the 2 ye

Netflix has definitely got their ROI from free marketing alone. How many articles have you read about this from Wired, Washingtonpost, NYTimes, etc in the 2 years? This could definitely be a good marketing strategy for a startup with low marketing costs. $100,000 programming prize might be one method for getting your name out in the press, and get you some free work.