Annual Contract Value. The lower your price, the more your product and sales process needs to be self-service, because you can't afford to send a salesperson o

Annual Contract Value. The lower your price, the more your product and sales process needs to be self-service, because you can't afford to send a salesperson out for a $1000/yr contract (airfare + hotel + rental car + their time, annnd you're over any possible return, even before including R&D and support costs)