Methinks Apple has decided/realized that specs are a cop-out. Customers are, all too often, inundated with numbers not so much to prove how good the product is,

Methinks Apple has decided/realized that specs are a cop-out. Customers are, all too often, inundated with numbers not so much to prove how good the product is, but to conceal that it's not good enough. "Meh, the new iPhone has a mere 1.4GHz dual-core, but our product has a 2+GHz quad-core!" really means "here's some numbers that look overwhelmingly superior, in hopes that will distract you from the fact that it isn't." Apple went "retina" to end the pixel-count competition: if you can't see the pixels, you don't care how many there are. Apple refused to state RAM size for mobile devices from the beginning: user doesn't have an option, and rarely (if ever) notices the limit, so the actual memory size doesn't matter. Processor count & speed is irrelevant if it's used efficiently enough to practically outrun the competition. Sure, Apple does provide some specs. People are too used to seeing such numbers, despite few needing to see them IF the implementation is done right. People want options, so some specs are flexible (at a price). But remember that behind the scenes at retail, the devices options are labeled little more than "Good, Better, Best": most users don't want better numbers, they want superior performance with whatever it's got. Those gloating about size are likely less able to use it.