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This is a decent article on enterprise/SaaS sales, but no knowledgeable person has ever claimed that a SaaS product can reach its customers without sales.
by applecore 12y ago
This is a decent article on enterprise/SaaS sales, but no knowledgeable person has ever claimed that a SaaS product can reach its customers without sales.
- jseip 12y agoand yet I find that is a commonly held misconception, and that there are many founders who think of sales as a four letter word.
- hawkice 12y agoJust more evidence that says they aren't knowledgeable: they cannot correctly identify the number of letters in "sales".
- AVTizzle 12y agoDefinitely sounds like a straw man. What on earth would the business model (SaaS vs anything else) have to do with the product selling itself?