I don't throw it in people's faces, but equally don't attempt to hide it. I was very self-conscious about it years ago, but clients have by-and-large responded

I don't throw it in people's faces, but equally don't attempt to hide it. I was very self-conscious about it years ago, but clients have by-and-large responded very positively to it. My favorite way for massaging the issue is: "Yep, at present I'm the only person working on this full-time. There are plusses and minuses to this. For example, we can't offer round-the-clock phone support standard with our plans. That's a minus. On the plus side, any time you have a problem, it gets dealt with by me, who built the software and has all necessary authority to fix your problem, rather than somebody reading from a script in a call center somewhere. Your call on who you want to rely on when it's something critical to your business." (I stole this line from Jason Cohen and oh boy does it work.) I would encourage you, if you deal with larger companies, to be able to walk the professionalism walk while you're talking the professionalism talk. When I started by business ~8 years ago I was a kid with a web app. These days, I might think of myself like that, but when I'm talking to the IT department at a hospital words like "designated HIPAA compliance officer" and "errors & omissions insurance policy" and "LLC" come up a lot.