Amazon is a relatively cheap and easy way to build your customer base without doing much else. List your products on Amazon and give them 15% of the first sale

Amazon is a relatively cheap and easy way to build your customer base without doing much else. List your products on Amazon and give them 15% of the first sale (which may consume all your profit). But you own the name now. Drive susequent sales through your own website and keep the 15% for the life of that customer.