There's an issue with pursuing these kinds of newly-discovered interests: You have no idea what they're called. He's calling it "cultural imprinting", but I lea

There's an issue with pursuing these kinds of newly-discovered interests: You have no idea what they're called. He's calling it "cultural imprinting", but I learned it as "lifestyle advertising". Neither turns up much on the google (well, his does, but it turns up his own article)