I'm a one man bootstrapped business (at the moment). Judging by my help@ emails, most customers perceive my company to be a bunch of people. I don't hide it but

I'm a one man bootstrapped business (at the moment). Judging by my help@ emails, most customers perceive my company to be a bunch of people. I don't hide it but I don't shout it out either. My customers tend to be small too, so it has been much more of a positive if they find that I'm similar to them. I can't always respond to email within a day in which case I'm up-front about my limitations. And who likes the copy/paste responses you get from many SaaS, especially the likes of PayPal/eBay/Amazon/Google et al? You have a massive advantage to build loyalty and relationships by stamping your personality and approachableness on your comms. That said, maybe if you're shooting for monthly subscriptions from enterprise clients $1k+ it can hobble you. Patrick at Kalzumeus seems to know that area well.