The food I buy, the tools I buy, the clothes I buy, everything I buy, and all the things I don't buy - says a lot more about me than the random posts on Faceboo

The food I buy, the tools I buy, the clothes I buy, everything I buy, and all the things I don't buy - says a lot more about me than the random posts on Facebook I might Like, comment on, or share. VISA knew I was having a baby a LOT sooner than Facebook. Oh, look she's buying pregnancy tests... You're right that ephemeral is the future, it's also the past and present. Any insight one may surmise from mining Social Data is just as ephemeral.