I feel like you're dismissing the article without responding to its arguments. E.g., why don't we (often) see bedsheet ads in the same style as corona or coke a

I feel like you're dismissing the article without responding to its arguments. E.g., why don't we (often) see bedsheet ads in the same style as corona or coke ads? Why don't brands dilute themselves to appeal to more sections of the market? I also feel like you're using the word "rational" differently to the author. It seems like he's using it to mean roughly "sensible", and you're using it to mean something more like "well-reasoned". We don't spend a lot of time on our decisions, but that doesn't mean we're making bad decisions. If system one is causing us to make good decisions without thinking about it, that seems like it falls under the author's idea of "rational", but not yours.