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As the author mentioned at the beginning of the article, ads for household cleaning products work by making promises (if you use X toothpaste, your breath will
by scribu 12y ago
As the author mentioned at the beginning of the article, ads for household cleaning products work by making promises (if you use X toothpaste, your breath will smell fresher for 24 hours), instead of creating cultural signals (Beyonce drinks Pepsi).
- jamesdelaneyie 12y agoWell there is an element of cultural signaling going on. Washing up liquid like 'Fairy' in the UK usually feature an attractive mother in a middle class white household dealing with the state of their children's (usually boys) clothes after they've come home from soccer practise or school or what have you. The ad isn't saying Beyonce endorses the product, but it is saying that yes! you too can be like this supermom and effortlessly and jovially clean your kid's clothes for school tomorrow, so you look like a neglectful parent thanks to Fairy. Trust Fairy. Live Fairy. Fairy is love. Fairy is life.