"So if a theory (like emotional inception) says that something as flat and passive as an ad can have such a strong effect on our behavior, we should hold that t

"So if a theory (like emotional inception) says that something as flat and passive as an ad can have such a strong effect on our behavior, we should hold that theory to a pretty high burden of proof." When I was adolescent I went to a(my first) music concert, it was an incredible experience, I even met my first girlfriend there. I was surprised that it was Coca Cola everywhere. For me this was freedom(from my home environment), adventure, joy, friendship, and even sex. Way more than pixels on the screen. Today is not Coca Cola. I do B.A.S.E jumping, love going downhill with my bike and when I go to see or meet the Gods of the trail or Skydiving doing incredible things(them,not me) I see REDBULL EVERYWHERE in the events they participate. Pixels on the screen are probably not that good, but they affect millions at the same time. Lots of people watch porn, even when it is just "pixels on the screen". A significant part of the advertising industry do not use pixels at all, they use text, they are called "copywriters" and what they do is tell stories.