3 ms·
> A warmth appeal like a Coke ad with smiling faces will reliably create an association between Coke and positive emotions If it's all just associations, then
by mrxd 12y ago
> A warmth appeal like a Coke ad with smiling faces will reliably create an association between Coke and positive emotions
If it's all just associations, then when I want to feel happy, I would go look at Coke ads, not buy Coke.
- tonyedgecombe 12y agoMaybe, think of the excitement you get from anticipating a holiday or new phone, the difficult bit would be tricking yourself in to believing it without going ahead with the purchase.