Complete nonsense. Do you really believe that comms majors are being tought cultural inception in undergrad? The Corona ad, like all ads, is a response ne to a

Complete nonsense. Do you really believe that comms majors are being tought cultural inception in undergrad? The Corona ad, like all ads, is a response ne to a brief that is designed to address a business objective. In this case get people to drink Corona not just in the Summer. Hence find your own beach even if you live in Minnesota in the Winter and would normally reach for a winter beer. We don't sit around at agencies with our clients discussing the best way to mind fuck the public. Ads are tested on awareness, purchase intent, brand association and message association. Creatives reach for the stars. Clients and strategists pull them back to earth. Depending on the people involved. Some ads are great. Some suck. Case closed. - Ad Agency Guy (BTW none of us watch Mad Men)