>> Q: Have you ever seen an ad for bed sheets? Can you even name a brand of bed sheet? If ads work by emotional inception, wouldn't you expect to have seen at l

>> Q: Have you ever seen an ad for bed sheets? Can you even name a brand of bed sheet? If ads work by emotional inception, wouldn't you expect to have seen at least a few ads trying to incept you with the idea that Brand X bed sheets are going to brighten your day? [2] By the same theory we should rarely ever see ads for mattresses too, since their "consumption is purely obscure". And yet, I'm bombarded by ads for mattresses everywhere.