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> Anyway, there are lot's of forms of advertizing. I think this article is specifically referring to branding advertising as opposed to educational, informativ
by davemel37 12y ago
> Anyway, there are lot's of forms of advertizing.
I think this article is specifically referring to branding advertising as opposed to educational, informative, direct response, etc...
re: watch purchases, those that spend 20k on watches are usually people who can appreciate the amazing craftsmanship, mechanics, and art form behind it. Here is a mindblowing video of a Corum Golden Bridge being made. https://www.youtube.com/watch?v=NOdmoGoh3ck https://www.youtube.com/watch?v=NOdmoGoh3ck
I am not discounting the status symbol of owning a $20k watch...but I could just as easily impress lots of people with a TAG watch for 1/10th the price. or a Patek Phillipe for half the price.
- Retric 12y agoI agree mechanical watches are fun. However, for comparison Intel is manufacturing at 14 nm which means their features size is ~30 atoms wide. Or ~1 million times more precise than those watches and few people care. High end watches became a status symbol in the 16th century and technology has simply progressed to the point where there low tech by comparison. Anyway, people who buy 20k watches are generally the kind of people that can afford to buy them. It's simply not a major purchase to most of them.
- davemel37 12y agoIts not about the tech perspective of the mechanics, its about the fact that a human being crafted by hand this amazing mechanical watch. Personally, I am blown away that its even humanly possible to craft watches like this Golden Bridge by hand. Its like wearing an original picasso on your wrist. There are plenty of people that can afford to purchase them that don't as well. I think you need a deep appreciation for the art to be comfortable dropping $20k on a watch even if its a drop in the bucket for you.