> insofar as they'll be noticed when you invite friends over to your home. Any product enjoyed or discussed in the presence of your peers is ripe for cultural i

> insofar as they'll be noticed when you invite friends over to your home. Any product enjoyed or discussed in the presence of your peers is ripe for cultural imprinting. While I disagree with the article for other reasons, your post is missing a fundamental point. Your behavior is based on what YOU think these products say about you socially, not whether they actually do say those things.