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A comment to the author of the article: I don't agree with your point about non-immunity. Cultural imprinting works because it leverages the desire that humans
by _Adam 12y ago
A comment to the author of the article:
I don't agree with your point about non-immunity. Cultural imprinting works because it leverages the desire that humans have to portray a certain image or belong to a certain group.
As rational humans, we can eliminate the pull of such ads by building our own understanding about the group the ad is appealing to, and how that ad appeals to the group. Equipped with this understanding, we can find far more effective ways than drinking Corona to portray the image of being chill and relaxed.
Alternatively, we can reconsider our willingness to be included in that group. Once we realize the only thing binding Corona drinkers together is their collective vision of some beach, we might realize that there's more interesting people to drink with.
- analog31 12y agoFrom the article: >>>> The problem is that there's no escape, no immunity, from this kind of ad. Once we see it — and know that all our peers have seen it too — it's in our rational self-interest to buy the advertised product. No it's not. That's where non-immunity falls down. For one thing, peer pressure is still only one factor in choosing a product, and we can still use our rational brains to weigh it against other factors. It only adds to the information at our disposal, but doesn't necessarily outweigh other information. We might decide that tasty beer is more important than personal image, or that the social impact of our beer choice is either negligible or not worth paying extra for.