I don't mean apple was the first. Getjar.com was an App Store long before any. Facebook opened their platform for 3rd party apps before apple as well. But Apple

I don't mean apple was the first. Getjar.com was an App Store long before any. Facebook opened their platform for 3rd party apps before apple as well. But Apple, like with most things it does, popularised the idea of apps for your phone. Nobody quite got the power of apps or understood just what a stranglehold mobile carriers had on app distribution and monetization. Apple with its credit card integration, singular SDK, single point of deployment changed all of that.