Why should all of these have a marketing spin to them? By that I mean a catchy name. Keyless SSL is very misleading. I guess after the stupendous success of the

Why should all of these have a marketing spin to them? By that I mean a catchy name. Keyless SSL is very misleading. I guess after the stupendous success of the heartbleed bug marketing every one now wants a catchy name. Having said that is it solving any security problems? 1. Companies don't have to give out their private key to Cloudflare but they still give them the encryption and hmac keys. So nothing really changed from a privacy or data protection point of view. 2. Now they opened up a new public API on the company's server for cloudflare to use the private key. 3. Is it simply to mitigate against another heartbleed kind of bug? Whats preventing the same bug to appear in the company's server?