> To really really beat them, we will need to inject some cash and start the PR channels, conference attending and spend a lot of time in marketing. I hate doin

> To really really beat them, we will need to inject some cash and start the PR channels, conference attending and spend a lot of time in marketing. I hate doing that. I am happy to develop the product. Very happy to meet customers and present the product, and strongly convinced the world deserve to know about our product. Why would you compete directly against their strengths? It doesn't sound like you can outspend them. Play by different rules. Focus on being more creative, more targeted in your customer acquisition, more focused in your messaging, more good. I'd also consider ways you can outsource components of your codebase instead of the full thing.