Well they certainly can do that now, I just think that that's not what they were planning on doing originally and with all the other dev problems they ran into,

Well they certainly can do that now, I just think that that's not what they were planning on doing originally and with all the other dev problems they ran into, they couldn't pivot fast enough to the new data source. I think they're just facing a lot of growing pains in trying to become a Big Company in an industry (SEO) that is getting rocked year by year by Google. That's why they're trying to change to "inbound marketing" with a more balanced focused on social, seo, etc. I don't think they're necessarily wrong for doing that, I just don't think the market they're targeting is big enough personally. The thing about the recent Google updates for Analytics and Penguin/Panda is that it knocked a ton of beginner or amateur SEOs out of the park. Basically the guys who dabbled in Grey Hat, thought Black Hat was cool but didn't know how to do it right, and fed on as much White Hat stuff as they could to "protect" themselves from the big G. When Google rocked all of their sites, most of them just gave up - I saw this directly in my subscriber numbers after a big penguin update - leaving the pure White Hat guys and the Black Hats. The Black Hats don't give two shits about Moz and most openly deride them because they either build their own tools or plain just don't care. So that really just leaves the White Hats, which is a tough road to follow when you ultimately have no control over the algorithm.