They do that for refurbs. It's just another design challenge. For a great experience, you don't need to spend a lot of money on packaging - just have an element

They do that for refurbs. It's just another design challenge. For a great experience, you don't need to spend a lot of money on packaging - just have an element of surprise and thoughtfulness. That can be done in cardboard and smart graphic design, or even off-the-shelf packaging used in a different context (see: T-shirt in a can).