4 ms·
Packaging is a product to be designed unto itself, especially as what you're usually ultimately selling is an experience. I think I've seen people rave about pa
by jkestner 12y ago
Packaging is a product to be designed unto itself, especially as what you're usually ultimately selling is an experience. I think I've seen people rave about packaging I've designed as much as the products. And just like the product itself, manufacturing experience helps you hit a better price/performance note, all the way down to making boxes that fit in a certain USPS weight class which you can slap a mailing label on.
- alistairSH 12y agoI find packaging to be a very mixed bag, emotionally speaking. While I like the higher-end treatment from Apple and similar companies, I can't help but think of the waste involved in producing that fancy box that I'm just going to throw away in a few days. And Apple doesn't need the fancy packaging to sell to me - I'd but their stuff regardless. I wonder if they could/would consider generic cardboard for online orders, and save the fancy stuff for retail?
- jkestner 12y agoThey do that for refurbs. It's just another design challenge. For a great experience, you don't need to spend a lot of money on packaging - just have an element of surprise and thoughtfulness. That can be done in cardboard and smart graphic design, or even off-the-shelf packaging used in a different context (see: T-shirt in a can).