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I think it's effective rebranding for those wanting to repeal the tax. Fyi, I'm more interested in the marketing, than the politics. So an example of the inef

I think it's effective rebranding for those wanting to repeal the tax. Fyi, I'm more interested in the marketing, than the politics. So an example of the ineffective branding, from the book "positioning: the battle for your mind", is high fructose corn syrup. They suggested rebranding it to "corn sugar."

zo1 12y ago
"Fyi, I'm more interested in the marketing, than the politics." Well, depending on who you ask, those two are the same. Politicians market themselves, their ideas, and their favoritism to their audience. They want you to "buy" more of what they have to offer, as opposed to you "buying" their competitors. Now, whether they do it for a noble or greedy cause is open to debate. However, not one either side is likely to win in any sort of reasonable time frame.