4 ms·

I believe strongly in renaming things as an effective marketing and positioning technique. Rebranding the inheritance tax as the death tax is a good example.

I believe strongly in renaming things as an effective marketing and positioning technique. Rebranding the inheritance tax as the death tax is a good example. Does anyone have any other examples?

eru 12y ago
Good example in which direction?
- andrewtbham 12y ago
  I think it's effective rebranding for those wanting to repeal the tax. Fyi, I'm more interested in the marketing, than the politics. So an example of the ineffective branding, from the book "positioning: the battle for your mind", is high fructose corn syrup. They suggested rebranding it to "corn sugar."
  - zo1 12y ago
    "Fyi, I'm more interested in the marketing, than the politics." Well, depending on who you ask, those two are the same. Politicians market themselves, their ideas, and their favoritism to their audience. They want you to "buy" more of what they have to offer, as opposed to you "buying" their competitors. Now, whether they do it for a noble or greedy cause is open to debate. However, not one either side is likely to win in any sort of reasonable time frame.
snowwrestler 12y ago
During the Obamacare debate in Congress, the administration was very careful to always refer to the individual mandate penalty as a "fee" or "penalty", never ever a "tax." But when the Supreme Court upheld the individual mandate, they did so under the government's power to tax.
conradfr 12y ago
Not sure as "good example" but in France there is a major effort to rebrand "video surveillance" (CCTV) as "video protection". Also labeling anti-Zionism as antisemitism or hiding an antisemitic rhetoric by claiming it's only anti-Zionism is quite common.
lazyant 12y ago
"pro-life", "pro-choice", "ObamaCare", "War on terror", "fiscally responsible" etc, pretty much any other term in the talking points of politicians.
smorrow 12y ago
MRI, Magnetic Resonance Imaging. It used to be NMR or NMRI, but you know what people are like when they hear the word "nuclear".

I believe strongly in renaming things as an effective marketing and positioning technique. Rebranding the inheritance tax as the death tax is a good example. Does anyone have any other examples?

eru 12y ago

Good example in which direction?

andrewtbham 12y ago
I think it's effective rebranding for those wanting to repeal the tax. Fyi, I'm more interested in the marketing, than the politics. So an example of the ineffective branding, from the book "positioning: the battle for your mind", is high fructose corn syrup. They suggested rebranding it to "corn sugar."
- zo1 12y ago
  "Fyi, I'm more interested in the marketing, than the politics." Well, depending on who you ask, those two are the same. Politicians market themselves, their ideas, and their favoritism to their audience. They want you to "buy" more of what they have to offer, as opposed to you "buying" their competitors. Now, whether they do it for a noble or greedy cause is open to debate. However, not one either side is likely to win in any sort of reasonable time frame.

snowwrestler 12y ago

During the Obamacare debate in Congress, the administration was very careful to always refer to the individual mandate penalty as a "fee" or "penalty", never ever a "tax." But when the Supreme Court upheld the individual mandate, they did so under the government's power to tax.

conradfr 12y ago

Not sure as "good example" but in France there is a major effort to rebrand "video surveillance" (CCTV) as "video protection". Also labeling anti-Zionism as antisemitism or hiding an antisemitic rhetoric by claiming it's only anti-Zionism is quite common.

lazyant 12y ago

"pro-life", "pro-choice", "ObamaCare", "War on terror", "fiscally responsible" etc, pretty much any other term in the talking points of politicians.

smorrow 12y ago

MRI, Magnetic Resonance Imaging. It used to be NMR or NMRI, but you know what people are like when they hear the word "nuclear".