I always find this flaw in yelp which I think might become a bigger problem for them. They allow pretty much anybody to write any kind of review for any busines

I always find this flaw in yelp which I think might become a bigger problem for them. They allow pretty much anybody to write any kind of review for any business. There is no validation that the yelp user have had interacted with the business unless the business owners takes a notice and claims that its otherwise. I was at a a small business hackathon and not even a single SMB owner was happy with yelp. Even the ones who had good reviews do not think that it contributed a lot to their business. Has this thing ever crossed your mind?