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I don't see that anywhere. Closest thing I could find is: > 4-color, double-walled, matte boxes + HD foam inserts > I know you’re going to do this anyways, but

I don't see that anywhere. Closest thing I could find is: > 4-color, double-walled, matte boxes + HD foam inserts > I know you’re going to do this anyways, but be aware that these kind of boxes will literally be the most expensive line item on your BOM. It’s not unusual for them to cost upwards of $12/unit at scale. And then they get thrown away. ...which is talking about your costs, not Apple's. Please correct me if I've missed something.

shubb 12y ago
Iphone BOM can here: http://cdn.ihs.com/Technology/SharePointImages/PublishingImages/Press%20Releases/2012-09-25_iPhone5.jpg http://cdn.ihs.com/Technology/SharePointImages/PublishingIma... $12 is a lot of money for a box, and would be one of the most expensive things you buy, unless you want the latest communications chipset or next years display technology. I guess apple do. But it's still a lot of money for a box. News to me.
- drone 12y ago
  The double-wall material seems to be the primary driver of that price, and also not necessary for most products. I've designed and purchased a lot of retail boxes for my needs. If you can get away with a heavy-duty paperboard (which will suit most non-luxury products), the combination of full-color box and custom foam can be had as low as $5/unit, or less, in quantities starting at 500 units. Once you start getting into custom multi-wall product, you're often having to pay die costs which greatly drive up the per-unit price.
jcampbell1 12y ago
I agree that he didn't say that. The 4 color boxes are what apple ships computers in. The iphone is shipped in: > Many small Apple products come in polycarbonate + ABS/PC mix molded packaging. This is both harder and more expensive than you might think. Recycled cardboard is your friend I always assumed the iphone packaging was polystyrene. I am pretty sure it is, and I think the author is wrong. Of course the S in ABS is polystyrene, but my limited knowledge is that ABS is never clear in any formulation.
- potatolicious 12y ago
  I'm pretty sure iPhones come in the 4-color cardboard boxes as well: http://www.pcmag.com/article2/0,2817,2424634,00.asp http://www.pcmag.com/article2/0,2817,2424634,00.asp You're thinking about the iPod packaging, which is indeed molded plastic: http://www.slashgear.com/ipod-touch-unboxing-first-impressions-late-2012-10251318/ http://www.slashgear.com/ipod-touch-unboxing-first-impressio...
  - jcampbell1 12y ago
    You are quite right. Thanks.
snowwrestler 12y ago
By "you", the author is referring to a manufacturer, not an Apple customer. The entire article written toward a hypothetical manufacturing startup who might be tempted to try to do things the Apple way.

shubb 12y ago

Iphone BOM can here: http://cdn.ihs.com/Technology/SharePointImages/PublishingImages/Press%20Releases/2012-09-25_iPhone5.jpg http://cdn.ihs.com/Technology/SharePointImages/PublishingIma... $12 is a lot of money for a box, and would be one of the most expensive things you buy, unless you want the latest communications chipset or next years display technology. I guess apple do. But it's still a lot of money for a box. News to me.

drone 12y ago
The double-wall material seems to be the primary driver of that price, and also not necessary for most products. I've designed and purchased a lot of retail boxes for my needs. If you can get away with a heavy-duty paperboard (which will suit most non-luxury products), the combination of full-color box and custom foam can be had as low as $5/unit, or less, in quantities starting at 500 units. Once you start getting into custom multi-wall product, you're often having to pay die costs which greatly drive up the per-unit price.

jcampbell1 12y ago

I agree that he didn't say that. The 4 color boxes are what apple ships computers in. The iphone is shipped in: > Many small Apple products come in polycarbonate + ABS/PC mix molded packaging. This is both harder and more expensive than you might think. Recycled cardboard is your friend I always assumed the iphone packaging was polystyrene. I am pretty sure it is, and I think the author is wrong. Of course the S in ABS is polystyrene, but my limited knowledge is that ABS is never clear in any formulation.

potatolicious 12y ago
I'm pretty sure iPhones come in the 4-color cardboard boxes as well: http://www.pcmag.com/article2/0,2817,2424634,00.asp http://www.pcmag.com/article2/0,2817,2424634,00.asp You're thinking about the iPod packaging, which is indeed molded plastic: http://www.slashgear.com/ipod-touch-unboxing-first-impressions-late-2012-10251318/ http://www.slashgear.com/ipod-touch-unboxing-first-impressio...
- jcampbell1 12y ago
  You are quite right. Thanks.

snowwrestler 12y ago

By "you", the author is referring to a manufacturer, not an Apple customer. The entire article written toward a hypothetical manufacturing startup who might be tempted to try to do things the Apple way.