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I've not had the time to poke at either of the books — so not competent to explain/judge differences ;-) Bill and I talked about branding a bit after my talk

I've not had the time to poke at either of the books — so not competent to explain/judge differences ;-) Bill and I talked about branding a bit after my talk last year and I think we were in broad agreement — but his content background means he has a much better grasp of it at that end. Bill's a lovely chap (@writebeard on twitter) and will be happy to answer questions I'm sure. You might also find his video from this years Lean UX NYC of interest — but it's more on the content side https://vimeo.com/94016584 https://vimeo.com/94016584 I'm not really a "brand" person (I'm about 50/50 dev & UX) — my talk was really more about my experiences of what worked and didn't work rather than a manifesto or process. My broad points were: * Busting the common misconception that "branding" was just about visual aspects (logo, style guide, etc.) * That brand was an expression/aspect of product/market fit * That rebranding is a kind of pivot. * The large ad agency model of how to develop brands don't work with lean startup environments coz they're used to be being brought in to sell existing products where p/m fit is, to a large extent, already set. When it comes to p/m fit the Mad Men are on the green of the 18th hole. The branding folk for startups are still driving to the golf course and think they're playing cricket. * That there are a whole bunch of folk in the branding/marketing world who have been saying smart things about the relationship between product, market and brand — and we should be making friends with them and paying attention. * That bringing in branding/marketing folk early on makes sense and thinking of your brand as something that evolves and needs to be tested is a sensible approach. Like I said though. I don't class myself as an expert on the brand stuff ;-)

decentrality 12y ago
The more I look into this, there seems to be a polarity between http://jeremiahgardner.com http://jeremiahgardner.com and http://laurabusche.com http://laurabusche.com when it comes to what Brand even is. It seems I'm becoming increasingly dependent on the language of The Lean Brand, so I want to be certain. I stumbled onto http://theleanbrand.com http://theleanbrand.com during it's crowd publishing pre-sale, which made the pre-order on Amazon possible. I was desperate to clarify Brand for my self, so I bought it. But it has turned everything on its head for me, like the Pivot you mention. I was like a mole coming out of its hole into sunlight, hence this broader question on HN. I appreciate your insight into not only concepts but people in Brand. Your Agency Model comments and p/m/b fit comments read like sections of The Lean Brand, hence my curiosity on whether we can make a wider HN question of who is right between Laura and Jeremiah, since I am so new to this. On Twitter I'll ask if you and Bill would do a comparison of The Lean Branding and Lean Branding for us on HN, if I bought you both the eBook to go through. Bill seems closer to Jeremiah than to Laura, but without a standard to offer beyond great observations. After reading through what I have in The Lean Brand, specifically the Early Adopter copy and early-release of a Chapter before that, I can't understand how the issue of a standard for Brand, or even a sane way of using the word hasn't come around until now. I am wondering how people like you and Bill would approach it, with The Lean Brand in mind, since you seem to know about Lean Branding already ( at least enough to recommend it ) ... I'd value your perspective since I am 50/50 Coder & Entrepreneur myself.

decentrality 12y ago

The more I look into this, there seems to be a polarity between http://jeremiahgardner.com http://jeremiahgardner.com and http://laurabusche.com http://laurabusche.com when it comes to what Brand even is. It seems I'm becoming increasingly dependent on the language of The Lean Brand, so I want to be certain. I stumbled onto http://theleanbrand.com http://theleanbrand.com during it's crowd publishing pre-sale, which made the pre-order on Amazon possible. I was desperate to clarify Brand for my self, so I bought it. But it has turned everything on its head for me, like the Pivot you mention. I was like a mole coming out of its hole into sunlight, hence this broader question on HN. I appreciate your insight into not only concepts but people in Brand. Your Agency Model comments and p/m/b fit comments read like sections of The Lean Brand, hence my curiosity on whether we can make a wider HN question of who is right between Laura and Jeremiah, since I am so new to this. On Twitter I'll ask if you and Bill would do a comparison of The Lean Branding and Lean Branding for us on HN, if I bought you both the eBook to go through. Bill seems closer to Jeremiah than to Laura, but without a standard to offer beyond great observations. After reading through what I have in The Lean Brand, specifically the Early Adopter copy and early-release of a Chapter before that, I can't understand how the issue of a standard for Brand, or even a sane way of using the word hasn't come around until now. I am wondering how people like you and Bill would approach it, with The Lean Brand in mind, since you seem to know about Lean Branding already ( at least enough to recommend it ) ... I'd value your perspective since I am 50/50 Coder & Entrepreneur myself.