There are a bazillion of social startups out there without even a beginning of business model. What will they do with my data? It might very well be a shot at

There are a bazillion of social startups out there without even a beginning of business model. What will they do with my data? It might very well be a shot at Google, but it can also be a form of dismissal of an entire segment of the software industry perceived as "less noble" by Apple.